Monday, September 30, 2019
Haverwood Company Essay
1.How would you characterize the household wood furniture industry? I would characterize the wood furniture industry to be a very complex competitive relationship based industry. This industry has many different segments that form as a whole. A few of these segments are suppliers, producers, and raw material manufactures. A great deal of the raw materials are imported from different countries in order to keep constant on quality and cost. This industry is had to penetrate being that a lot of the competition has been in business for many years. This give them a competitive edge being that this market can be cyclical like many others. The furniture industry is affected by different economic conditions which may directly impact a consumer’s purchasing power. A few furniture companies have decided to outsource different process in order to be cost effective. 2. What is Haverwood’s relative position in this industry? Haverwoods position in the industry is reflected in the product it produces. It is a mid to high price furniture manufacture. Its sales are good with a least six percent of market share. The growth of the company is expanding with the addition of Lea-meadows and most likely many others as the market seems to get more competitive. They have 1,000 specialty styles that gives versatility amongst a wide array of different consumers. They are positioned well in this industry. 3. How do consumers buy furniture? Describe the process from need recognition to purchase. Many consumers buy furniture from a wide variety of choice whether they impulse buy or see an idea in a magazine. Most individuals just enjoy shopping. Many believe that a higher price is equivalent to a higher quality. 4.What is the purpose and role of advertising, promotion, and personal selling in the household furniture industry? The purpose of advertising gives the consumer information on the products that the company offer. It may give ideas to the consumer who will eventually purchase. When a firm promotes it allows the consumer to understand and recognize the quality of product that is being offered. Sales people are often the first contact a consumer may have to the firm allowing them to feel as though the experience is worthy of their money. Sales people develop a rapport with the consumers which may allow for repeat business and referrals which contributes to the bottom line of increasing sales. 5.What should be the objective(s) for Haverwood’s communication program in 2008? Please provide rationale for your response. I think the objective is to market all the lines that are available and control their advertising budget. The many lines will contribute to more product being seen and available to the consumer. This will give them many more options to decide from. If they control the ad budget then they can control the amount of money being spent in areas that may not be as noticed by the consumers with in the market. The more galleries will allow more exposure to the general public.
Sunday, September 29, 2019
Market Attractiveness Essay
The product was recently awarded a best new product award for ‘Best toothpaste’ as well as the ‘Best in Show’. In Auckland ,Colgate main target market like, Warehouse and new world , countdown. Colgate also available in the local market of the Newzealand  Colgate in 2011 ,the company holds a staggering 44. 7% global market share with its flag ship toothpaste lineThere are three competitors of Colgate in newzealandSENSODYNESensodyne is a brand of toothpaste marketed for individuals with sensitive teeth. It is a registered trademark of glaxo smith kline which acquired it in 2001 in the purchase of block drug which developed it. Sensodyne has two main product lines: sensitivity and acid erosion. Sensodyne sensitivity products are marketed to counteract teeth sensitivity caused by exposed dentin . The price of sensodyne pure gel $4 for the 100 gm . The active ingredient is claimed to form a protective barrier in the tooth. Clinical studies have found that potassium nitrate may be effective in treatment of dentine hypersensitivity. Sensodyne acid erosion products, Sensodyne ProNamel, are marketed to protect enamel from acid erision . One of ProNamel’s active ingredients, fluoride, is widely endorsed to make teeth more resistant to acid attacks and to repair previous acid decay. Both products come in a variety of flavors and with the option of whitening. Pepsodent Pepsodent is a brand of toothpaste with a minty flavor derived from sassafras. The brand is owned by unilever,but in2013the rights to the brand in united states and Canada were bought by church and Dwight. ow pepsodent produce product like pepsodent herbal . The price of pepsodent herbal 150g of $4. 50 . Pepsodent now have the market share 17 % in RS 2200 crore oral care market SmokerSmoker toothpaste well also cleanse and revive your mouth with its extra strong peppermint flavor. Is also ideal for non smokers who want a doubly fresh breath. For whenever you want your breath to be its most intimate best. brush with smokers toothpaste. Smokers produces new product breath freshener which is available at NZ $2. 90 in 100g. B)Market attractiveness competition market†¢Ã‚ Newzealand is the best country for interducing new toothpaste product in the market because there multi natio nal people who demand the different type and taste of the toothpaste    everybody becomes aware about the toothpaste companies of their cheap ways of earning profit by showing big blocks but decreasing the amount of toothpaste and creates competitions. Colgate product can do a good business by introducing a new taste and flavor of toothpaste product like a herbal and gel toothpast e and this can bring a healthy profit as well by covering more and more sale volume. As aresult according to age group of people colgate introduce their different variety of product in market like a herbal product attract to soccer people and gel product attract the rughby and the youngpeople because this product gives the freshnes to these players The different marketing companies makes it easy for the new companies to launch their product in the super market as well as in the city smallest shops as because of their well established links and distribution channelsAuckland is the smallest geography yet most populated being home to around 1. 0 millions peoples this makes Auckland a very attractive market for the investors and companies to launch their new product. In newzealand there are four big supermarkets which provide the different taste of product all these big and small supermarkets attract the customer for purchasing the toothpaste because all these markets are so busy and customer easily approach to these supermarkets . ith the passage of time and growth of product in the market the product start gain the popularity and also increase the market share value in the market which is improved over all market position of the product in market Q #2: Assess and analyze competition market segments for impact on market strategy. ? Our company is a market orientated one and caters to most age groups from children to adults but concentrates on younger customers by making their products alluring and affordable to children. According to the latest report Auckland have the population of 1. 5 millions and peoples from the age group 20 to 85 they love to eat chocolate twice a week. This all report is for both male and female although female’s ratios are bit higher than male peoples. Children from the age of 10 to 20 they love to eat chocolate almost daily. In the four main super market of Auckland it has been analyzed in all markets that all the competitor likes to advertise and place their product in tier bin near the check out and entrance of the stores and also they have weekly promotions plane which give them little discount if they buy like Whitaker display their special promotions in countdown after every week mean to say they brings promotion and special displays in countdown two week in a month this is how they attract peoples and especially children which comes with their families in store to buy the product by different nice and attractive tier bin display although all our competitors have their normal and permanent positions in the shelves in chocolate corner in the countdown super market. QUWSTION 7  LEGAL In a newzealand ,if a company never have any legal rights to sale any product then they can not sale anything. they should have the legal licence for the sale . In newzealand if any company want to sale their toothpaste product i n local market then they have authority to sale their colgate product in market. In newzealand is there is also rule of fair trade act the colgate company follow all rule and regulation keep in the mind fair trading act. 2 SOCIALaccording to customer need and their life style colgate introduce their product in the market . ith the passage of time customer want the different flavour according to society of people colgate make their toothpaste product in newzealand market like a herbal and gel product toothpaste   In this we must be able to offer products and services that aim to complement and benefit people lifestyle and behavior. If organizations do not respond to changes in society they will lose market share and demand for their product or service. Population changes also have a direct impact on organizations. Changes in the structure of a population will affect the supply and demand of goods and services within an economy3 TECHNOLOGYDue to technology, there are lot of c hanging in toothpaste quality, quantity packaging . Technology infrastructure such as the internet and other information exchange systems including telephone. Technology systems incorporating a multitude of software which help them manage their toothpaste business in different areas of new Zealand. Fast information can benefit businesses as they are able to react quickly to changes within their operating environment. These are technology factor which effect on marketing strategy of the Colgate toothpaste4 CULTURAL –There are many cultural effects on market strategy. Different country has different culture so their demand of product is depend on their culture like kiwi people choice of Colgate herbal flavour is the 30 %and gel toothpaste 20% . Culture always increase the demand of product in the market5 ECONOMICS – The economic power of country effect to the market strategy of company if country has poor economic power and there are living low income people so company cannot increase the price of product if company increase the product price then low income people cannot buy the product so our company Colgate choose the best price $ 8 of one Colgate which purchase the low and high income people very easily6 REGULATORY –Regulatory means rule and regulation of market if any business does not use the regulatory then it cannot success. The fair trading act is spending the main role in marketing strategy . The Colgate company always does the work according to this act and it gives the proper information abbot product and service if this company gives the wrong information to their customers the customer can take the step against Colgate company it is also rule of fair trading act7 COMPETITIVE –Today’s business environment poses many challenges to high-technology enterprises in every segment of the industry . The competitor always impact on the market strategy of company . Company has to promote their product compare to their competitor like Colgate product is cheap then sensodyne or smoker . Moreover Colgate give the special offer like it gives the free toothbrush with one Colgate pack  8 DEMOGRAPHIC –There are many demographic effect on marketing strategy of company. Demographic means select the target audience according their different sex ,age etcetera. Different age has different demand of product in the market as children like sweet Colgate or youngster or old people has more demand of mint flavor of Colgate so Colgate company has to make the product keep in the mind different choice of customers9 POLITICAL –Colgate is the multinational brand and it is main distribution centre in wellington which produce the Colgate toothpaste product in whole new Zealand Political Government change policies could affect import of goods. Like custom charges on the International made goods. If government make charges increase in the custom rates, it will affect on those company who sell the international products in New Zealand10 NATURAL –The climate or environment effect on the market strategy of company . It also effect on the demand of product . in newzealand people give the more priority herbal toothpaste because it is suitable for the people according their involvement . Colgate lways produce their product according their climate of the country11 ETHNICS –Ethnics means people of different culture , region, casts and nationality who are living in same society . There are heaps of impact on market strategy of company . Different people have different choice according their culture, religion and nationality for example Indian people has different taste compare to kiwi people so they always different flavor of the colgate for example kiwi people like the herbal toothpaste and indian people like orange flavor of toothpaste   Q 3 Three marketing activities of main competitorAns PromotionalNowadays, every company make promotional policy for increasing sales of product in market. The competitors of Colgate also give priority to advertise, for increase market share and market growth of product in market. In 2011,Smokers and pepsodent make unique promotional policy ,spend 1/3 part of income on promotional. As a result. The sales of both company increase 5-7% in end of particular year. Moreover, the value market share of company increase, it is helpful to create new customer, company maintain their position in market. Both competitors of expand their business in different areas like develop business in rural areas and backward areas. As a result, the company helpful to market growth in different areas. Cost ControlThe competitors of Colgate also controlled cost of product. As a result, the company helpful for earning profit which leads to increase market share and market growth in market. In2011,somkers make specialist team for reducing cost of product. The company purchase manufacturing material from different company make long term planning with manufacturing company. After that, manufacturing company give 10% discount on manufacturing material. DisplayIn market ,pepsodent and smokers adopt display method for attracting more customer and create image in customer mind. Both of company show all information in front of office, where customer easily understand product quality and quantity. in display ,the company also give different packing to their product means in packing show more quantity and also mention about product ingredient. Example in 50m of pepsodent which show all ingredient of product and company give unique packing . As a result, the product of company successful in market increase sale up to 15% in 2011. it is helpful for company to expand their business in different areas. Question 4Complete sales forecast and evaluate both A- Qualitatively B- Quantitatively QualitativelyColgate is the main aim to provide the high quality toothpaste to their customers in New Zealand. In simple world it is the quality of a product or service refers to the perception of the degree to which the product or service meets the customer’s expectations. In 2001, a record 39 present of total sales came from new products introduced in the past five years. The sale forecast of Colgate in newzealand$28 million from 2012 to 2013 and company want to earn 14% to 16 % profitQuantitatively:Colgate quantitavily means the quantity of product in particular product. It show the how many quantity we give the respected customer, It is all about the quantity not about the quality. It matters a lot to increase the product sales of the Colgate toothpaste in the marketBy the early 1990’s there were many different companies that focused on oral care products, with the leader being Colgate-Palmolive. By 1991, Colgate Palmolive held the number one position in the world for the sale of oral care products, accounting for 19% of the total toothbrush market. The company’s sales and profits were increasing each year, and by 1991 sales totalled â€Å"1. 03 billion dollars, while profits totalled 9. 8 million dollars,. At this point in time Colgate had introduced two different types of toothbrushes to the market, the Colgate Classic and the Colgate Plus. For producing toothpaste product Colgate use the latest technology and the ingredients to increase the quality of the product like Herbal and the Gel toothpaste is the best example of the high quality of product in the market in 2010 -11, in this way the sale of the company increase up to 10% in 2010 -11. The sale of colgate in 2008-09 was 14 million and company earn the $5 million profit in this year . here was the rapidly change the sale of the colgate in 2009-10,it was the $18million company earn almost 8 million profit in this year               Question 5Assess selected marketing strategies for their impact upon profit. Expand market :Colgate makes the different market strategy for increasing their profit in market. Expand market means expand the business in the all rural and urban areas in New Zealand . Colgate expand their business in south and the north region which means the company earn the extra profit from their market strategies about their business. Moving into new market areas can transform a business and, handled correctly, can significantly increase your profitability. However, bear in mind that developing new products and services and selling in new markets can be risky – and mistakes can prove very expensive. in 2008-09 the colgate the worth value in newzealand $14million after that colgate expand their business 2009-10 its worth value increase $18million and this period of time colgate company earn 7. 5%profit . in 2010-11 the company worth value again raise $20 million . Increase share: When the business of the Colgate expand in all area of nNew Zealand it create the new customer and the market share of the company in market . Increase in share means to earn more profit. It all about demand and supply. In 2010 the market share value of the Colgate company $10 million after that when the Colgate increase their business as a result the share value of the Colgate increase $13 million in 2011Increase margins: Increase margin means increase the profit of the product in market and Colgate in 2010-11 the company earn the more profit 3%as a compare to 2009-10. When the margin of the company increases it also effect the market share of the . So, increase in margins will directly affect the market share but you will earn money. For example the Colgate increased the price of gel product toothpaste 200g from $2 to $3 as a result increasing the price of the Colgate the market share value of the company decline to 7 % from 12% but still company is earning profit. Reduce cost:Reduce cost is also part of the market strategy of company for increasing the profit in the market. When the company reduces the price of product in the market it is the also positive change for the company for earning the profit and increase the market share value. As a result the company save the manufacturing cost and the product cost saving. Example Colgate also decreased the price of herbal product from 200g from $3. 50 to $2 only as result the company increase the market share value and increase the sale of product in market in 2011 only herbal product give the 10% profit of the company by the reducing the price of the product                                                       Task 2 ObjectivesTarget Market- The objective for the target market is 12 to 18 year olds for the next 2 years Demand- 1. million People using 12 per year =18 million tubes of toothpaste per yearTherefore our objective is to sell 1,200,000 sweet and 1,600,000 mint flavours over next 24 months           ProductThe objective is to launch new product in next two years           Pricing-objective is to sell new products at between $3. 50-4. 00 over next yearThe main objective of the Colgate is fix the price of their toothpaste product . For this purpose Colgate sell the herbal product 200g for $3. 50and gel toothpaste in 200g for $4  Distribution-objective is to use their existing strong distribution over next year           Promotionobjective is to do sales promotions to launch and get awareness and trials by customers of the new product over next 12 months Strategies:A) According to Colgate strategy we    introduce at least two new products in the market with two different flavors like gel flavor and sweet flavor within one year. B) In second strategy of the colgate, they sponser the sports events in New Zealand like cricket matches, Rugby matches etc motreover ,we give the advertisement of colgate product on radio, television,magazineor internet etc in next 2 years. C)In the weekend we advertise about the new product flavor on the night club we distribute the pamphlets to people and give the information about the product quality to people in next two year . D)In fourth strategy the company provide the discount on their gel and the herbal product and set the minimum price of the gel product 200g in $4 and herbal product $3. 50 for 200g in 2 years. : Our best strategy is advertisement of the new product flavour on the sports event in New Zealand because we easily provide the product information about quality to people. Question no-2 Evaluate the strategic options from 2. 1 above. Are they compatible with marketing objectives? A) Ability to maximize key opportunities and marketing strengths  according to Colgate strategies ,we introduce the atleast new flavour of the coilgate in the market for attracting the target market in A strategy. For promoting this product we give the advertisement on the sports event as well as distribute the pamphlets on the weekend and B and C strategies. Moreover, company provide the discount on their product on the different occasion. The market objective of the colgate to sell the sweet flavor 1,200,000 and gel flavour 1,600,000 and earn the 10 % profit in next 2 years. B) Critical success factors in the intended market the critical success factor of the colgate , the product of colgate easily available in the market where our target customer between the age group 8-18 buy the sweet flavor and 18-50 gel flavor . Moreover we promote the our product in the weekend because our target customer between 18-30 enjoying the at the club and the night party          C) Marketing capabilities and resourcesThe market share of the Colgate 40% in the newzealand toothpaste industry as result Colgate company is the market capability to introduce the at least 2 flavour in the market with the new technology A strategy. In B and C strategy colgate company use their resources and advertisement of the product on the sports event and give the pamphlets to the people. In this way company earn the 10% profit in next 2 years D)Market characteristics Market characteristics of the colgate company, the market share of the colgate 40% in toothpaste of New Zealand but the competitor of the colgate toothpaste like smoker, pepsodent market share 10 and 15 % respectively. In a strategy of colgate they introduce the at least a 2 flavor of colgate product within 12 months but the competitor of the colgate launch only the one product within 2 year in the market,in B and C strategies colgate advertise their product on the sports event and distribute the pamphlets on the night club for attracting the target customer they provide the discount on the product in D in next 2 years. E)Competitive Factors In newzealand the competitor of the collate smoker and the pepsodent only the 10 and 15% market share respectively but the colgate market share 40%. n A strategy colgate introduce the two product within 12 months but the competitor launch the one product wit hin 2 years as result the competitor factor give the positive response to increase the market share in the market in B and C strategy colgate company advertise their product in the sports event and distribute the pamphlets in the night club but the competitor of the Colgate don’t follow these strategies as result Colgate company easily achieve their marketing objective      Question-3Evaluate distinctive competencies and competitive advantages of strategic options. Are they compatible with marketing objectives? Colgate is the market share 40 % toothpaste because Colgate provide their service between 8-18 and 18-50 age group. In market Colgate image is better than their competitor because they introduce the 2 flavour within 12 months according to target customers . Moreover Colgate use the different ingredients for making their product which give the strength and freshness to teeth’s The distribution of the Colgate is the well manage in newzealand because Colgate distribution network distribute the Colgate product which is unique idea for catering the target customer in New zealand. Colgate through the advertisement colgate advertise their product in the market and well manage distribution network to make the easily available product in the market these are the market strategies are main competencies of Colgate which provide their service to target customer in the market of New Zealand                                             Task-3 Question no-1 Rank the strategic options from the information gained in task 2 The strategy that we will be ranking first is B to sponsor sports events in newzealand . to advertise the colgate product in sports event we give the information about the new flavour of product to people . The strategy of the colgate that we will be ranking second is A to introduce two new products flavour of colgate in the market within 12 months because colgate want to increase the market share from 40% to 50% in next 2 year as result we want increase the profit 10 % and increase the target customer between the 8-10 % . The strategy of the colgate is that we will be ranking third is C to advertise the product on the night club because target customer of the colgate between the 18-30 age group people enjoing at the weekend but the colgate easily dstribute the pamphlets and give the proper information to people. The strategy of colgate is that we will be ranking fourth is the D provide the discount on the new product flavour within 2 years because the competitor of the colgate set the high price of the sweet and thegel flavour in the market but colgate set the price between$ 3. 50 to $4 sweet and gel flavour respectively. Q2-Balance the risks and returns associated with strategies are against the feasibility of achieving the marketing objective. The Main risk of colgate to spend huge money on advertisement because sometimes advertise donot successful for creating new customer and not increase the sale of product in market. moreover it can be negative impact on the colgate strategies because advertisement don’t provide the proper information about the product quality to the people sometimes people don’t like the advertisement thus every advertisement give the same message about the product to people so people don’t give the priority to advertisement of the product as result company don’t successful to provide the information about the product to people. The another risk for Colgate company of distribution network in newzealand.
Saturday, September 28, 2019
An analysis of the relationship between the hospitality culture and employees in China
According to Adelman et al. Before service management research by Bitner (1990); Kim (1985); King and Garey (1997), the influence of culture on employee services was not taken into consideration. Tsang (2011) pointed out that hotel culture has focused on research in China in recent years. Hotel culture is important for the hospitality industry as well as for employees. In addition, hotel culture has four elements: material culture, behavioral culture, spiritual culture, and normal culture. In this article, we will look at Intercultural challenges in China for doing business (Appendix 1) as an example for analyzing culture. At the same time, China and the United States will also evaluate cultural comparison. Thereafter, recommendations are made based on the case, and several important recommendations concerning the global business are offered. On the other hand, globalization will help create opportunities for global cooperation. On the other hand, it created problems due to many prob lems and cultural differences, which ultimately resulted in failure. Therefore, organizations need to pay attention to this problem. Generally, there is a big gap in cultural issues between Western European countries and China. As China participates in the WTO and holds the Olympic Games in 2008, the relationship between China and the West in politics, economics and culture will become closer and closer. There is no doubt that etiquette plays an important role in this process. In China and the West there are different understandings of the definition of etiquette. The Chinese believe that etiquette is a common standard of action that all members must comply, so the purpose is to maintain ordinary social life order. In ancient China, famous philosophers believed that etiquette is the principle of dealing with relationships between humans and supernatural creatures, human beings, ghosts, and humans. There are also a lot of English etiquette, so we need to understand the difference bet ween Chinese and Western culture.
Friday, September 27, 2019
Dementia training for carer and family Essay Example | Topics and Well Written Essays - 2000 words
Dementia training for carer and family - Essay Example The second category comprises of evident challenges in the performance of personal activities that define an individual’s life. The third category is an evident mood change or alterations in one’s personality a factor that adversely affects interpersonal functioning. Many cases of dementia have been described as irreversible hence, patients suffering from dementia need proper management of the condition. One of the leading causes of dementia is the debilitating effect of the Alzheimer disease which triggers the deterioration of different body systems. Other causes of dementia include Down’s syndrome, vascular dementia and Lewy body diseases. The chances of developing dementia are remarkably higher in old age although aging is not a contributor to its development. Research has revealed that people of over 65 years are more vulnerable to developing dementia. This paper will discuss certain critical aspects of dementia training for carer and family. The current service provision to patients suffering from dementia depends on the stage of the condition. Dementia progresses in three stages with the initial stage being characterized by anxiety, confusion, agitation and stress. The middle stage of dementia has features such as increased distress, aggressiveness, frustration, and forgetfulness. The final stage denotes the completely debilitated state which is defined by memory loss in continence, uncontrolled weight loss, cognitive in deficiency, and finally the loss of speech. There is evidence that, the prevalence of dementia has sold in the recent years, but there is a lack of evidence of adequate intervention strategies. The health care system and the social service unit have failed to give dementia the expected priority. There are an estimated 560,000 people likely to develop dementia in the United Kingdom. Research reveals that the numbers of people developing dementia are likely to increase in the future. There is a
Thursday, September 26, 2019
Rewrite PERSONAL DEVELOPMENT PLAN papers based on tutor's feedbacks Essay
Rewrite PERSONAL DEVELOPMENT PLAN papers based on tutor's feedbacks for my course International Strategy Management. Writer MUST be ON TIME. Writer needs to s - Essay Example In today's rapidly changing business environment where competition is very fierce I realise that in order to succeed I need to discover and capitalize on his personal competencies in order to excel in his chosen field of career. I should improve my knowledge, talents and skills to stay in the competition or else I will be lagged behind. Once left behind, I will likely face termination not only from my present job, but also from my future career. Especially on my case that I am foreigner I should improve my not only in academic aspects but also my communication and interpersonal skills. My unique knowledge, skills, and talents are tools that I can use to improve not only to myself but also to humanity as a whole. Having these he should create a plan on what these are, how and when to use them. These are the critical issues that I discovered and worked on during the first parts of the course. I mapped up my personal development plan. As what Elliott said1, personal development planning provides us with access to bridge our dreams towards its realisation. In the first workshop, I found out the how important reflection is not just in personal development but also in learning in general. ... Before I had a notion that in order to learn something I just had to rely on the spoon-fed teachings and learning methods. Because of this learning theory, by way of concrete experience, observation and reflection, forming abstract concept, and testing in new situations; Kolb emphasised to us that learning is on immersing oneself in a real case scenario rather than simulating reality in a classroom4. With these realisations, I felt empowered by the first workshop. I also felt responsible for my personal development. I became confident that I would solve my problems in life particularly in my weaknesses that, I personally believe, will hamper my personal development. I realise that I should become proactive in my quest to improve myself, just as what Covey5 said in his Habit 1 "Be Proactive". The nature of personal development as I see it after finishing the course is to be proactive and to develop ourselves continually that will enable us to be competitive today and in the future. During the filling up of the personal learning style questionnaire conceptualised by Mumford6, I found out that I am activist learner. That reflected that I could learn better when I am exposed in concrete experience. This justified my interest in joining in hands-on activities that require teamwork. I also found out in Guirdham's conflict solving style questionnaire7 that my personality is inclined towards avoiding and competing. I found this interesting since it accurately reflected my own personality. According to Guirdham's questionnaire, my personality is not inclined to solve conflict. I have the tendency to compete with others instead of finding a solution to the
Research on brand strategy, Chinese brand issue and countermeasures Dissertation
Research on brand strategy, Chinese brand issue and countermeasures - Dissertation Example Chinese brands lack the global standards of competitiveness. They have been focusing on the development of self-owned brands but they continue to face issues such as a weak brand and lack of brand protection consciousness. Thus with the aim to recommend an affective brand strategy for Chinese enterprises, three objectives were set in the study. Extensive literature on the subject was reviewed and then based on a qualitative study, and purely on secondary data the study objectives have been achieved. Reason why Chinese brands have not been able to establish in international markets range from low quality perception, to adherence to Chinese brand names and the lack of competency to decide on brand positioning and brand personality. Chinese brands are known to simply respond to opportunities without implementing brand strategy. The benefits of an effective brand strategy have been amply highlighted throughout the study which includes loyal customers, higher market share and larger reven ues. Brand strategy helps brands adopt a differentiation strategy and focus on specific elements. Citing the examples of Haier and Lenovo, the study finds that an effective brand strategy can help domestic Chinese brands to achieve success in the international markets. Through brand positioning, through a planned growth strategy, Chinese brands can develop sustained competitive advantage even in foreign markets. An effective brand strategy helps overcome the negative perception associated with Chinese brands. The study concludes by suggesting counter measures that Chinese brands can adopt to establish in international markets. Limitations to the study have been highlighted and recommendations for further research on the subject have been made. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 Rationale of the Study 3 1.3 Research Aims and Objectives 5 1.4 Structure of the Study 5 Chapter II Literature Review 2.1 Chapter Overview 7 2.2 The concept of brand 7 2.3 Concept o f Brand Strategy 8 2.4 Theories governing brand strategy 11 2.5 Reasons for poor brand strategy 15 2.6 Chapter Summary 17 Chapter III Methodology 3.1 Research Philosophy 18 3.2 Research Design 18 3.3 Chosen Method 19 3.4 Research approach 20 3.5 Data Collection Strategy 20 3.6 Data Analysis 22 3.7 Ethical concerns 22 Chapter IV Findings and Discussion 4.1 Chapter Overview 23 4.2 Findings 23 4.3 Discussions 30 4.4 Chapter Summary 33 Chapter V Conclusion and Recommendations 5.1 Conclusion 34 5.2 Countermeasures 36 5.3 Limitations of the Study 38 5.4 Recommendations for further research 38 References 39 Tables, Charts and Figures Chart 1.1 Brand-consciousness Chinese consumers 2 Figure 2.1 Brand Equity Pyramid 9 Table 4.1 Guangdong Tea Exports 28 Chapter I Introduction 1.1 Background With the economic development and improvement in people’s living standards, products have become increasingly rich, offering value to the customers. In fact, competition in every field has made busi nesses and markets turbulent prompting marketers to create a distinctive brand image for their products. This requires change in the way organizations build and sustain brands. Most powerful brands in the world support their brand as an asset, essential to the organization’s long-term strategy (Davis, 2002 cited in Tregert & Westerlund, 2003). Since brand is an asset with an assumed value, brand awareness, brand associations and brand loyalty have to be actively managed. Global brands across the world have
Wednesday, September 25, 2019
Brain Research Essay Example | Topics and Well Written Essays - 500 words
Brain Research - Essay Example Such factors made me realize that I want to know more about the brain and its functions, how tumors and cancers are developed in it and answer many more questions about the amazing organ. This, in part, may have been for the want of understanding and probably preventing my family from developing brain tumor because as they say, such sickness is hereditary. Although such fear may be unnecessary, I understand that knowing more about the illness will not only enable me to help myself and my family but I can assist other people as well. The growing number of cases of brain tumor and cancer suggests that there is a need for more professionals who are well-equipped and able to help patients and I want to be a part of such medical team. In joining the program, I foresee myself developing strong research skills. I know that I will be working alongside qualified and efficient trainers so it is expected that I will be learning a lot about the processes of medical research. Moreover, since research is not simply gathering information but assimilating them as well, I will be able to improve my scientific and critical thinking. Besides, scientific and critical thinking have always been important considerations not only in the medical field but other professions as well. I also want to gain experience with cutting-edge research techniques which I believe the program provides under the able hands of the select professors and trainers. Consequently, I know that I will benefit from attentive mentoring. In addition, research is becoming a must in almost all fields of study so I want to prepare myself for such tasks in my pursuit for further studies. I want to become comfortable in a research environment because I know I will be doing it not only in the university but also in the profession I am tracking. In fact, I see research as an essential part in the
Tuesday, September 24, 2019
Alejo Carpentier's A Kingdom of this World Essay
Alejo Carpentier's A Kingdom of this World - Essay Example By virtue of its difference from Europe, "lo real maravilloso" provides the promise of escape from the grip of colonialism. As his commentary about regionalist prose reveals, despite the distance he wishes to create between his work of the sixties and that of the thirties and forties, Carpentier did not abandon the aspiration that literature might somehow reach the transcendental essence of things. The difference in his later novels, beginning with The Kingdom of this World, and more emphatically apparent in Explosion in a Cathedral, is that Carpentier acknowledges and exploits the baroque ironies that result from the writer's repeated failures to identify unambiguously the parameters of marvelous reality. The snail [caracol] was the mediator between evanescent, fugitive, lawless, measureless fluidity, and the land, with its crystallisations, its structures, its morphology, where everything could be grasped and weighed.... Esteban reflected on how, for millenium upon millenium, the spiral had been present to the everyday gaze of maritime races, who were still uncapable of understanding it, or of even grasping the reality of its presence. He was astonished by this science of form which had been exhibited for so long to humanity that still lacked eyes to appreciate it [sin ojos para pensarla].
Monday, September 23, 2019
Unti 3 Coursework Example | Topics and Well Written Essays - 500 words
Unti 3 - Coursework Example the living organisms, thus, although their sources are from non-living organisms, proper amount which is commonly in trace contents in food are fundamental to the health and nutrition of the people. In amounts that are above or below that of the recommended intake, certain health conditions can be incurred (Table 1). Some of the essential macro and trace minerals are calcium, chromium, copper, fluoride, iodine, iron, magnesium, manganese, molybdenum, phosphorus, potassium, selenium, sodium, and zinc (Linus Pauling Institute). The data presented are some of the trace minerals. It can be considered that although the said macro and trace chemicals are present in such a small amount, absence can greatly affect the functioning of the organ systems of humans. Chromium is one of the most interesting minerals due to the fact that it can occur as a toxin that can greatly damage the human body while at the same time recognized as an essential mineral. Due to the damaging and disruptive effects of chromium as a heavy metal, it had been recognized as a carcinogen. In trace amounts though, it functions in immunostimulation and immunosuppression which are both essential for control in the processes of the immune system (Shrivastava et al. 1). Based on the study of the nutritional condition of the populations in different regions specifically the US, it can be considered that information dissemination and the proper distribution of knowledge regarding nutritional habits and techniques to be able to improve the health of the population. In addition, balanced diet that is composed of different nutrients and minerals can still be considered as the simplest way to be able to improve and maintain
Saturday, September 21, 2019
Horror in Frankenstein Essay Example for Free
Horror in Frankenstein Essay There are many forms of tension and horror in this novel. There is a monster, theres grave robbing, the whole story is against religion and it is warning the reader that trying to play God can only have bad consequences. The novel is controversial in its content and it focuses on peoples prejudice and discrimination together with how people judge others too readily. Another thing that could have been scary for the readers at the time is the idea of electricity bringing life. Since electricity was a reasonably new thing, the concept of this new, weird technology described in the book could have been seen as horrific. Also, the atmosphere was a big part of the horror and tension, pathetic fallacy was used when Dr Frankenstein was creating his monster It was already one in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out, It was strange, at the time of the novel being published, for a woman to write a book quite as horrific as Frankenstein. There were many things which could have influenced Mary Shelley in writing a book of this sort, myths, religion, other novels. She could have been influenced by the legends of the poles when creating Robert Waltons character. She was most likely to have been influenced by scientific research and advances at the time such as discovering electricity. She could have been trying to get people to understand that this type or research and messing around with life and death were wrong. Lastly I think she also had literary influences and I believe that Mary Shelley wanted the novel to be romantic in a way. Mary Shelley creates a lot of tension in the novel, this all starts in letter four from Robert Walton to his sister. She does this very effectively the whole way through the letter, the first line shows this, So strange an accident has happened to us that I cannot forbear recording it it then takes Walton quite a while to get to the point of explaining the accident, this creates a lot of tension. The whole story about Victor Frankenstein and the events in the letter four are told slowly and gradually adding to the sense of tension, mystery and intrigue for the reader. This effect is carried on throughout the whole novel which is, I think, one of the main reasons for the novel being so well known and enjoyed. There are quite a few causes of tension in letter four, another example is when Waltons ship was surrounded by ice, which closed it in scarcely leaving her the sea-room in which she floated. This creates tension by giving the impression of them being trapped in a dangerous environment. After this, the spotting of the creature creates tension, we perceived a low carriage a being which had the shape of a man, but apparently of gigantic stature, sat in the sledge. The fact that this is a creature unlike a normal person adds to the tension. Also as the crew and Walton thought that they were alone, being away from civilization, trapped on a boat with a strange creature nearby creates fear as there would be no help at hand if needed. The next thing that created tension was having Dr Frankenstein on board; he was quite a strange person and did not appear normal. When he was found he asked Walton where he was going before he boarded. This, under the circumstances, is a weird question to ask. Walton wrote, You may conceive my astonishment on hearing such a question from a man on the brink of destruction.
Friday, September 20, 2019
High Stakes Test In Trinidad And Tobago
High Stakes Test In Trinidad And Tobago High stakes tests are defined as those tests that carry serious consequences for students or educators. The consequences from standardized achievement tests range from grade retention for school children to rewards or punitive measures for schools and school districts. The nature of standardized achievement tests used in these situations poses validity problems for the decisions. Numerous unintended negative consequences for students, teachers, curriculum, and schools have been identified. (Ohio Journal of Science) High-stakes are not a characteristic of the test itself, but rather of the consequences placed on the outcome. For instance, no matter what test is used whether it is a written multiple choice, oral examination, performance test a student wanting a medical license must pass the medical licensing test to practice medicine. The acuity of the stakes may vary. For instance, college students who wish to omit an introductory-level course are often given exams to see whether they have already mastered the material and move to the next level. By passing the exam they can attain credits that can reduce tuition expenses and time spent at university. A student who is anxious to have these benefits may consider the test to be a high-stakes exam. Another student, who places no importance on the outcome, so long as he is placed in a class that is appropriate to his skill level, may consider the same exam to be a low-stakes test. To further concretize the idea what high stakes testing really is one can examine the phrase high stakes. High stakes is derived directly from a gambling term. In gambling, a stake is referred to the quantity of money or goods that is risked on the outcome of some specific event. A high-stakes game is one in which, in the players individual opinion, a large quantity of money is being risked. The term is meant to imply that executing such a system introduces indecision and potential losses for test takers, who must pass the exam to win, instead of being able to obtain the goal through other means. High Stakes Test in Trinidad and Tobago In Trinidad and Tobago, in the early 1960s the high stakes test of Common Entrance Examination was introduced and served to replace the College Exhibition. It was intended that it would be the only tool of qualification for secondary education in this country. It was not intended to be a pass or fail examination and the number of awards depended on the number of secondary school places available at the time. This examination, for all intent and purposes, was a multiple-choice examination. The multiple choice tests were in English, Mathematics, Social Studies and Science with the exception of the Composition aspect of the examination. Students were then placed into secondary schools on the basis of their order of merit and their parents choice of school. The Common Entrance Examination system had its drawbacks. Many critics stated that anxiety, depression, pains, fever, delirious behaviour and severe panic attacks were some of the effects the Common Entrance Examination had on students. These and many other reasons led to the failure of this system and it was because of this failure that a Task Force chaired by Mr. Clive Pantin, and which included Dr. Anna Mahase, Dr. Janet Stanely-Marcano, Mr. Anthony Garcia among others, was set up to look at the removal of this Examination. The Task Force in its findings found that anxiety and stress remained an attribute of the Common Entrance Examination and those immediately concerned with it. It also highlighted the sense of unworthiness and disappointment which became a characteristic of not only those who failed to gain a place, but also of those who were successful but failed to gain admission to the school of their choice. It further stated that due to the importance of the examination and due to a lack of acceptable alternatives to public secondary education the examination began to exert an inordinate influence on the primary school, the curriculum and teaching practices. Teachers were often very restricted to that subject which would be tested at the examination. It was found that students, even those who performed well in the examination, entered secondary school without the necessary basic preparation for secondary school work. It found that nearly fifty percent (50%) of the students who wrote the Common Entrance Examination appeared to be semi literate and innumerate. The Task Force recommended, among other things, that there was need to develop a Secondary Entrance Examination which would test the students level of competence in the key areas of English, Mathematics and Written Composition. It stated that this needed be done in a manner which would indicate readiness of the secondary education programme. Additionally, it stated that Science and Social Studies should be omitted because of the unwarranted influence they had on the final result in the Common Entrance Examination placement of students and because they were unsatisfactorily tested. It also recommended that a Continuous Assessment Programme (CAP) should become an integral part of the School System. The Continuous Assessment Programme was to be used to determine the students readiness for promotion. The Secondary Entrance Assessment, a system of education which prepared the child for entry into a secondary school and included mechanisms to determine when the child was ready and where he or she would be placed, was the major aims of that new system of education. According the Universal Secondary Education Project Implementation Unit December 28th 1999, the implementation of the Secondary Entrance Assessment would provide a link between separate elements of the Universal Secondary Education in Trinidad and Tobago. Secondary Entrance Examination would assess students readiness for secondary schools by testing their skills in Language, Mathematics and Problem-solving and covers the national curriculum for Primary-level education with a focus on Standards three-five. Students who are in Standard five and have not yet attained the age of 15 are eligible to write the SEA. It alluded to the fact that there would be no multiple-choice questions, a feature of the Common Entrance Examinati on. Furthermore, it stated that placement in the secondary schools would be based on marks scored on the exam; the available of places in their school of choice, availability of secondary places in their education division and taking into account the 20 percent (20%) provision granted to denominational school under the Concordat. Interviews and results Interview Schedule for High Stakes Test Research Paper Two week schedule Tasks Activity Time Frame Duration 1. Sensitization of teacher, parent and students 1. Meeting to set the purpose for forthcoming interview March 2nd 2010 One hour 2. Development of questionnaires 1. Questionnaires will be formulated by interview personnel March 3rd and 4th 2010 Two days 3. Set up appointments for interviews 1. Interview personnel set up appointment with stakeholders for interviews. March 5th 2010 One day 4. Interview with teacher 1. Interview personnel interviews teacher on a one on one basis using questionnaire March 8th 2010 One hour 5. Interview with parent 1. Interview personnel has a one on one interview with parent March 9th 2010 One hour 6. Interview with three students 1. Interview personnel has a one on one interview with students at different times. March 10th 2010 Three hours 7. Analyze and synthesize data 1. Interview personnel analyzes and synthesizes data collected March 11th and 12th 2010 Two daysTeachers Perception of the High Stake Test. The teacher I interviewed has been teaching the Standard Five class for the past fifteen years. Upon receiving his new class he does a standard diagnostic test to measure the level of readiness of his students. He is faced with many challenges namely lack of resources, varying abilities of students, improper infrastructure, limited parental support, overcrowding and most importantly the high demand of workload to completed before the SEA examination. He uses his initiative to alleviate some of these challenges for instance creating his own resources, schedule parent conferences, plan and execute lessons using various teaching strategies to meet the needs of his students. To complete his program of work before the examination he sacrifices personal time during the vacation and on Saturdays and sometimes on afternoons after school to conduct classes for slower learners. In his opinion a multiple choice test which was the main form of testing in the Common Entrance examination does not truly reflect the abilities of students. He feels that children need to express themselves and think critically when dealing with problems. Hence the SEA examination is the better choice for the high stake testing in Trinidad and Tobago. Examination in its many forms poses some level of anxiety among students, teachers and parents and the fact remains that the coping mechanism for this is all the individuals responsibility. He is of the opinion that the SEA examination is an appropriate assessment tool to measure students performance in our rapidly changing society. There are many advantages and disadvantages to high stakes testing and more so the SEA examination. This teacher believes that this form of assessment will assist all students to learn more by demanding higher student proficiency and providing effective methods to help students achieve high standards; provide parents, schools, and communities with an unprecedented opportunity to debate and reach agreement on what students should know and be able to do; focus the education system on understandable, objective, measurable, and well-defined goals to enable schools to work smarter and more productively; reinforce the best teaching and educational practices already found in classrooms and make them the norm; and provide real accountability by focusing squarely on results and helping the public and local and state educators evaluate which programs work best. He also believes that there are many shortcomings with respect to high stakes testing. These include the careless implementation of programmes of work that may not meet the varying abilities of students which may result in negative consequences. Sacrifice, diligence, determination are the key for the successful completion of any examination was the closing comments by this standard teacher. Parents Perception There is a high level of anxiety for this parent by having a child in the Standard five class. She feels that this examination is heavily weighted and causes a lot of stress related incidents at home and school for parents and children as well. Being a housewife, she has sufficient time to assist her child with his preparation for the test. She feels that the child has to do this examination whether it is fair or not because this is the norm in this country. This parent is of the opinion that SEA is less demanding than the common entrance examination because the emphasis is on mathematics and language arts areas and there is no longer the science and social studies component. She believes that SEA is the best means of measuring her childs performance. Time management and lack of knowledge of content are some of the challenges that this parent encounters when trying to assist her child. She seeks assistance from other parents and the teacher when uncertainty arises in assisting her child. Motivation is a key factor in the success of her child. She believes that if the child is motivated he will do well. She tries to emulate her parents as she was also motivated to do her best. She is quite confident that her child will succeed in the SEA examination because of the teachers competences, her support and most importantly the childs effort. As a parent she feels that she did her best in preparing her child for this high stakes test. Childrens Perception The three students aspire to successfully acquire their first choice in the high stakes test and plan to work diligently towards achieving this goal. They believe that the SEA examination is one of the most important one that they will have to write. They feel they do not have enough time to prepare and it is a lot of sacrifice and hard work. They all believe that their teacher is the best and they will definitely succeed. They have been doing many past papers and attending extra classes. With the exception of one child, they feel that their parents provide ample support for them. All three students have the confidence that they are prepared for the SEA examination and they will secure their first choice. Common themes All stakeholders believe that the SEA examination is an appropriate assessment tool to measure students performance Sacrifice, hard work, dedication and commitment are crucial for successful attainment in the SEA examination. Stress and anxiety affects everyone in any examination. Support from all stakeholders are essential components in the preparation for high stakes test. Teacher competency is a key factor in the success of any student. Conclusion High stakes in its entirety is relevant in Trinidad and Tobago. It serves as the medium from the primary level to the secondary level. Much emphasis is placed on this test and it is the stepping stone for advance studies and is crucial to attainment of certificates and diplomas that will secure a good job. While there may be shortcomings in the implementation of programmes of work which may not meet the varying abilities of students can result in negative consequences. However, in preparing for high stakes test students will develop critical thinking and problem solving skills. It allows students to achieve higher standards. With respect to schools, it promotes well define goals which will lead to more productivity and provide real accountability. The Secondary Entrance Assessment (SEA) in Trinidad and Tobago is the high stake test that assesses students readiness for secondary schools by testing their skills in Language, Mathematics and Problem-solving. Appendix 1 Teacher Questionnaire How long have been teaching a standard five class? On receiving a new class of students, how do you diagnose the level of your students readiness? What are some challenges you face in teaching a standard five class? What are some strategies you used to overcome these challenges? What is your opinion of the removal of the common entrance examination and the implementation of the SEA examination? Do you think the level of anxiety of students is the same with to the shift from the common entrance examination to the SEA examination? Is the SEA examination an appropriate assessment tool to measure students performance? What do you think is the advantages of this assessment tool? What are the disadvantages of this assessment instrument? What recommendation can you give to alleviate the pressures of this exam? Appendix 2 Parent Questionnaire How do you feel as a parent having a child in an SEA class? Do you spend sufficient time assisting your child in his school work? Do you think it is fair to your child for this examination to be the determining factor of his placement in a secondary school? What is your opinion the removal of the Common entrance examination and the implementation of the SEA examination? Do you think it is an appropriate assessment tool to measure your childs abilities? What are some challenges you face as a parent with a child in a SEA class? How do you cope with the challenges faced? Do you think motivation is necessary to alleviate some of the stress that your child faces? Why? Do you think your child is capable of successfully completing the SEA examination? Why? Do you feel that you have fulfilled your duty as a parent in preparing your child for the examination? Appendix 3 Student Questionnaire What are your aspirations upon entering in SEA class? What are your opinions with respect to the upcoming SEA examination? What are some of the challenges you are facing in preparing for the exam? Do you think your teacher is competent in preparing you for this examination? What have you been doing to prepare for the examination? How are your parents supporting you in the preparation for the examination? Do you feel you are ready for the examination? What do you think the outcome of the exam will be?
Thursday, September 19, 2019
Christian Bök - Inviting Us to Rethink how Language Works Essays
In the post-Modernist world, developments in the sciences overshadow human relationships. To bridge humankind’s alienation from science and technology, Christian Bà ¶k turns science into poetry, and poetry into science. He delves into â€Å"pataphysics,†the poetics of an imaginary science which renders the English language whimsical and at times nonsensical. He also attempts virtuosic feats with his sound and concrete poetry. Bà ¶k’s language welcomes new interpretations and shows that poetry is an ongoing process that can disrupt traditions and reshape them. Bà ¶k’s innovative use of sound, form, and narrative reshapes language, inviting the audience to rethink how language works. Exploring sound’s primitivism, Christian Bà ¶k transforms his poetry into wild vocal terrains. He deconstructs and reinvents meaning in language by banishing words from some of his sound poetry. Following the post-Modernist tradition of melding old materials with new ideas, Bà ¶k re-imagines Dadaist Hugo Ball’s poem â€Å"Seepferdchen und Flugfische (Seahorses and Flying Fish)†by infusing it with his own tempos, pitches, and exclamation points. The â€Å"language†in this poem does not consist of words but a string of nonsensical sounds like â€Å"billabi†, â€Å"zack†, and â€Å"bisch!†Can language still be â€Å"language†without words? To be effective, language must be able to communicate ideas. Bà ¶k’s â€Å"language†then, communicates ideas through explosions of non-meanings. It relies heavily on its emotive function, stirring the audience’s imagination with fluctuations in pitch, tone, and te mpo. It is also metalingual: it draws attention to itself as the audience tries to decipher the poem through only the sense of hearing. In his poem â€Å"Valuvà «ula†, Bà ¶k chants in an alien language. S... ... Available http://www.ubu.com/sound/bok.html, 2000. Accessed: November 16, 2003. Bà ¶k, Christian. â€Å"Valuvà «ula†in UbuWeb Sound Poetry. Available http://www.ubu.com/sound/bok.html, 2000. Accessed: November 16, 2003. Carmine, Starnino. â€Å"Vowel Movements: Pointless Toil and Empty Productivity.†Books in Canada 31, 4 (Jun/Jul 2002): 29. Crawley, Devin. â€Å"[Eunoia].†Quill & Quire 67, 10 (October 2001): 40. Crawley, Devin. â€Å"The book of Bok: author’s new poetry title uses just one vowel per chapter [Eunoia].†Quill & Quire 67, 10 (October 2001): 9. Dykk, Lloyd. â€Å"Are we having fun yet? Series: 2002: I Resolve†¦Ã¢â‚¬ The Vancouver Sun [Vancouver], 3 January 2002, p. D12. â€Å"Pataphysics,†The American Heritage Dictionary of the English Language. 2000 ed. Samuels, Ian. â€Å"Books highlight poetry’s past and present.†Calgary Herald [Calgary], 18 October 2003, p. ES12.
Every Grain of sand Essays -- essays research papers
poem tells a story within its words, even if it is not directly stated. Nearly every word and phrase in a poem, and even its punctuation has a meaning and a message that the author is trying to send across to the reading or listening audience. Not always is it easy to immediately understand what the poet is trying to say, but within the words and punctuation, over time and with analysis, interpretation is possible. Poetry is a group of so many words that a poet carefully chooses to show certain meaning. The song â€Å" Every Grain of Sand†that is written by Bob Dylan deserves to be called poetry because of his careful use of tone, symbolism, allusion, simile and enjambments. Tone is an important part of poetry. It sets the mood of the piece and gives the audience a sense of what is going on and how the narrator feels. In â€Å" Every Grain of Sand†the tone is one of sadness and depression. There is a certain desperate tone in the poem, as the narrator looks for help in â€Å"the hour of [their] deepest need.†This is evident in the first and second lines of the first stanza when it is written †In the time of my confession, in the hour of my deepest need / When pool of tears beneath my feet flood every newborn seed.†The â€Å"time of confession†sets a solemn tone, for when a person is confessing it is usually a quiet, personal, and regretful time. This sad emotion that the tone sets is further emphasized when the author uses words and phrases like â€Å"sorrow of Night,†â€Å"violence†, â€Å"chill†, â€Å"bitter†, â€Å"loneliness†and â€Å"broken mirror of innocence.†These all set a mood of sadness, anger, bitterness, hatred and darkness that the narrator feels in his hour of need, as they carry the burden, or the â€Å"chains,†of their past mistakes. Although most of the poem keeps with a sad tone, the tone shifts slightly. Line fifteen says â€Å" Then onward on my journey I come to understand...†This line shows that he is slowly on his way, realizing things he perhaps did not at first. Symbolism is another important poetic device that is used throughout this poem. One’s entire understanding of the poem relies upon their understanding of the symbols applied. Bob Dylan uses symbolism on numerous occasions throughout his song â€Å" Every Grain of Sand†. In the line â€Å" When the pool of tears beneath my feet flood every newborn seed,†(1. 2) Dylan uses the flooding of the newborn seed to represent how the tears ... ...f Sand†create a feeling of searching for something, especially at the beginning. The first enjambment is in the first three lines of the poem, where the speaker is just trying to explain how he feels, and continues talking, without taking any breaths. The second stanza also includes enjambment, showing that there was a little bit of a realization that is some one to help in times of need, or a thought going on. In the fifth stanza there are not any enjambments. This shows that the speaker is thinking about each thing that he has experienced, the punctuation shows him pausing after each thought. Having enjambments in a poem gives a new feeling and possibly a new meaning. Bob Dylan’s use of effective tone, symbolism, allusion, similes, and enjambments in his song â€Å"Every Grain of Sand†is reason enough for it to be considered poetic. Although it is rhythmic, the piece flows for the many other reasons we’ve explored. It has deep and hidden meanings that are left to the audience’s interpretation, and it uses expressive language to tell its story. Songs, therefore, can be poetic if they include all the right elements. work Cited http:// www.findlyrics.com/song/d/Dylan_Bob/10766.html
Wednesday, September 18, 2019
Chaucer’s Canterbury Tales: Exploring Injustice in the Knights Tale E
In "The Ending of 'Troilus,'" E. Talbot Donaldson writes in response to the conclusion of the "Knight’s Tale," one of Chaucer’s Canterbury Tales, "What it does suggest†¦is that Providence is not working justly." Though Donaldson correctly points out the fact that the "Knight’s Tale" ends in injustice, he confuses the role of sin in the injustice with the role of God. He asserts that God is to blame for the injustice in the "Knight's Tale" rather than exploring the role of human sinfulness. The Knight, an honorable, generous, courteous, and noble member of a party of twenty-nine people on a pilgrimage to the English town of Canterbury during the Middle Ages, tells his tale as part of a storytelling contest the pilgrims’ host holds. The "Knight’s Tale" takes place in Ancient Greece and relates the story of Arcite and Palamon, two cousins who risk their lives to win the love of Emily, Duke Theseus' beautiful sister-in-law. Originally, Arcite and Palamon come from Thebes, a rival of Athens, but Theseus captures and imprisons them during a war. During their incarceration, the cousins notice Emily. Her beauty causes pain in their hearts, as their detention prevents them from roaming about and getting to know fair Emily. Arcite explains, "The freshness of her beauty strikes me dead" (Coghill 49). The cousins’ obsession with Emily’s beauty, which they incorrectly describe as love, leads the two to go to battle against one another to determine which of them will gain the privilege of marrying this woman who "fairer was of mien/Than is the lily on its stalk of green" (Coghill 47). Though Arcite wins the battle, his horse gets spooked and he falls off and dies, thus transferring the right to marry Emily to Palamon, who lives happily ever... ...y situation that will ever occur. Humans cannot know God’s reasons for the way things turn out. People must trust Him to do what’s right. Donaldson’s entire argument revolves around the false expectation that, since God loves the world, nothing bad should happen and He should always deal out justice. Though Donaldson correctly realizes that prayers are not always answered and justice is not always carried forth, he blames the conclusion on God, rather than where it is actually due – on sin in the world. Works Cited Bible (King James Version). Grand Rapids, Michigan: Wm. B Eerdman's Publishing Co., 2003. Coghill, Nevill. Introduction. The Canterbury Tales. By Geoffrey Chaucer. Trans. Coghill. London: Penguin, 2000. Donaldson, E. Talbot, â€Å"The Ending of ‘Troilus’,†Chaucer’s Troilus: Essays in Criticism ed. Stephen A. Barney Hamden, CT: Archon Books, 1980
Tuesday, September 17, 2019
Not Too Old to Alter Essay
One hundred fifty one years hitherto, a substantial Filipino in the illustrious epithet of Jose Protacio Rizal Mercado y Realonda, extricated our predecessors from being slaves by deploying a taciturn yet strapping apparatus. It was for his exertion that we are anon lodging on the snug threshold of freedom. By dint of his literary works −essays, novels and articles. He brawled for our territory’s liberty hostile to the Spanish settlers who subjugated us for three hundred thirty three years. I staunchly cannot portray where we will be today if it was not for Jose Rizal’s intrepid escapade. But why is it that until today, we are still bruised by the storms of hitch and inundated with wrangles? Is this the underlying pretext why Rizal squandered his duration aiming to fulfill his desire? Is this worth three centuries of anguishing? Well, no! He divulged, â€Å"our liberty will not be secured at the sword’s point†¦ we must secure it by making ourselves worth of it. And when the people reaches that height, God will provide a weapon, the idols will be shattered, tyranny will crumble like a house of cards. And liberty will shine out like the first dawn.†Unambiguously, he craves us to rectify our oblivion towards his forfeits, to esteem what he capitulated in abidance for us to stow our existence like it should be. And in the interval we exploited our latitude fruitfully, everything will plummet into array. Ostensibly our interstate hero, Dr. Jose Rizal still subsists in ontological epoch, he would aptly be applying his erudite dexterity reversely to the pompous President Pnoy. Rizal covets genuine metamorphosis, and Aquino’s administration has not outdo it yet, alternatively, he burlesqued number games on our psyche to somehow persuade us that he and the Filipino at large are on the right-track (tuwid na daan). Reminiscent of what he executed throughout his State of the Nation Address, he swindled us via manifesting statistic testimony vis-à -vis his feats that were explicated by some research agency or sector. Indubitably he would be an underground propagandist for the second time around. Rizal is a true-blue nationalist. He is a silhouette of expansive brainpower, he manipulated his wit to craft a fictional character playing role in a true-to-life story that had commenced the Filipino’s quandary during the Spanish conquest. Although the characters were illusory, Filipinos were adroit to grasp the gist beyond it, he used that conspiracy to elevate his tacit propaganda, to somehow truant from prosecution. He has utilized his writing prowess to hoist his fellow Filipino’s cognizance. Using this slant, he affirms that we can elicit liberty without denuding of blood, that it is a diplomatic and robust tool to draw a collective force among his country men. Disdain of what he did to galvanize our perception, after obtaining our unequivocal sovereignty, we again stagger in hauling up our country from drowning. We struggle in the somber because of our own liabilities. It is our transgression that scorted us to our congested enlargement. We have continuosly been predominated by our culture principally by our unbecoming customs –crab mentality, pride. Instead of maneuvering for a progressive state, we Filipinos hubs solely for our personal garnishment. We quantize everybody as our adversary no matter what their socio-economic status is. How can we debark affluence when there are these people who are only aspirng for our stoppage? This kind of stance, crab mentality, will only make our country unsteady. If everyone has this perspective, then at the end, everyone will torment the consequences. â€Å"There are more faults which make a man more unpopular and no faults which are more unconscious of in us. And the more we have it ourselves, the more we dislike it in others.†A quotation made by an outlandish writer, C S Lewis. Interiorizing this notion, pride is a bigger stumbling block as we ever envisage it to be and the appalling side of it is more vicious as we opine it to be. When we are gobbled by pride, we incline to look down on people, and are not able to empathize with them. It is hard to put yourself in the shoes of others. Same as in national growth, if we prefer to use Filipino vernacular rather than English as a medium of interaction in edifying, I believe it would be more tranquil to digest the information. Like for example Japan, look where they are now. But then, it is not the peccadillo of the followers alone. The leader of our nation also endows to the loss of our state by their bogus governance. They are the very incentive why Philippines is internationally renowned for corruption. The funds that are preordained for the people were embezzled barbarously. This money is intended for everybody not for somebody. Therefore, we arbitrate the Filipino themselves are the midmost walls hindering national expansion. The great Jose Rizal once articulated, â€Å"no good water comes from the muddy springs. No sweet fruit comes from a bitter seed†. No matter how callous our Government Officials try to avert smelly fish from amplificating its smell, it would always find its way out to the sense of our country men. And that kind of Government Officers reflects to the kind of country they belong to. Even in Rizal’s interlude, these barriers were vividly observable. This is the wall shadowing our triumph which generated the darkness we are in now. These things will continue to shake our solidarity until we learn how to lend a hand. How will we telltale this to our national hero? He would be so thwarted when he unearth that his atonement was sealed in a trash bag. He filled our thirst for freedom by furnishing to us a cup full of fearlessness, hope and determination to uphold a better future. Let us not recollect the dim history of the past when we are muted by illiteracy. Only elites had a privilege to have an education. Thus the higher classes repress the Indio’s. We have now arrived in this murky place to cue us how subterranean we fell. This is not the time to blame one another. It is now time to make valid the promises of liberty. Start breaking the seal! This is the moment where we ascend from the dark, where we rise from drowning and were we face tomorrow’s sunlight wiping off the shadow of yesterday. Just like what Elias said in Rizal’s notorious novel, Noli me Tangere, â€Å"Mamamatay akong hindi nakikita ang ningning ng bukang-liwayway sa aking Bayan! Kayong makakakita, salubungin ninyo siya, at huwag kalilimutan ang mga nabulid sa dilim ng gabi.†Today we are still balking for that versatile transformation that only us, FILIPINOS can do. Who else will have a â€Å"Rizalic†heart that will have the audacity to protract his bequest? Who else? Will it be the Americans? Or the Chinese? Will it be Koreans? No! We should impede contemplating on those foreigners, pioneer laboring for the betterment of our country. Now, let the light cover Luzon. Let the light cover the island of Visayas. Let it reign across Mindanao. And when our motherland is categorically blanketed with rays of light, only then our boon will emerge to bloom, conceiving a better society. Only then will Jose Rizal’s death would be worth it.
Monday, September 16, 2019
Obstacles in Pursuing an Education Essay
Obstacles in Pursuing an Education Pursuing an education doesn’t always go as smoothly as we wish. In today’s society many people believe indulging in corporate jobs, and businesses is the only way to be successful. In most cases the way to achieve this is for students to further their education beyond just a high school diploma. In the Midst of reading â€Å"A Homemade Education†written by Author Malcolm X, I have come to realize that sometimes people have to work hard to overcome inhibitions, and setbacks. Students need the ability to overcome common obstacles, an essential factor for pursuing and education. The most common of obstacles include paying tuition, self-discipline and even just a lack of retaining knowledge as easy as others. Paying school tuition, for some people, can be the biggest obstacle to overcome .While some people grow up into a family with riches and inherit all of their families assets, others have to make it own their own. In order to have a top notch education, to fit i nto a top notch society, you must have top notch dollars. Although it seems to be impossible to do without plowing into debt, earning tuition can be hard; yet reachable goal. Financial aid, student loans, scholarships and much more are available for people to take advantage of. Every small amount counts! How do you eat an elephant? One bite at a time. Suppose Money isn’t the obstacle. Sometimes self-discipline for some can be a huge factor in staying committed to pursuing an education. What if its wasting money that is at stake? In some cases students get enrolled into college, get comfortable with their environment, and slack off. They start procrastinating and coming up with reasons to put off til tomorrow what can be done today. Staying focused and disciplined can be a huge issue at times. Not only is it important to stay focused, but is of great importance that you stay motivated. Some people find it hard to retain knowledge as well as others. Its not always easy just show up to class and understand every minute of a lecture. That is why it’s imperative for students to study and go beyond the bounds of the classroom to obtain knowledge. Malcolm X wasn’t the brightest bulb on the tree, but in his own personal studies he overcame that . Malcolm wanted to be able to speak with intelligence, and read a book and understand. â€Å"I saw that the best thing i could do was get hold of a dictionary†, Malcolm wrote as he reflected his essay â€Å"A Homemade Education†. Malcolm didn’t sit around and wait for intelligence to come to him, he went after it. There is nothing wrong with wanting more out of life and your career, and so we seek to a higher level of education. Paying tuition, self-discipline and even just a lack of retaining knowledge can be in the way of pursuing an education. Not everything comes with ease, and that is why we have to learn to overcome the common obstacles in life.
Sunday, September 15, 2019
Marketing Logistics Services
Human beings act artificially when they are targeted for marketing research. This could affect the accuracy of the project. 5. To obtain information about the role-played by various media in spreading awareness about the service. Research methodology Research methodology is the way to solve the research problems systematically. It explains the various steps generally adopted by a researcher in studying research problems along with the logic behind them. Research Approach Researcher has followed survey method as the research approach in this study. Survey research is the best suited method for descriptive information.Research Design Type of research: Descriptive Research Data sources: Primary The primary data has been collected through interviewer schedules. Secondary data has been collected with respect to information regarding the company profile, industry profile and other related documents. Sampling technique : simple random sampling Sample size of respondents : 180 The population of sample is unknown because we can’t calculate the how many customer using the professional couriers per day and the area of study is Visakhapatnam. Research instrumentA structured non-disguised interviewer schedule was developed as a research instrument. Open ended, closed ended, dichotomous, ranking and rating scales were used in the questionnaire. Pilot Study: Before the interviewer schedule is administered in to the field, it needs to be pre-tested. The sample that the interviewer schedule is administered in the pre-test should be roughly ssimilar to those who will be covered in the study. A pre-test was done to collect among 8 customers and necessary adjustments were made depending upon the effectiveness of the response.Then the final questionnaire was drafted based on the feedback. Then this revised from of the questionnaire was used in the survey of the proposed sample population. Data collection: The method of data collection was through Customers: The required data was collected through personal interview and the Researcher designed a simple questionnaire for this purpose and administered in person to the samples. Data is the foundation of the all researches and they are the raw materials with which a researcher functions. Depending on the source, data can be classified as primary data and secondary data.Primary Data: Data gathered for the first time by researcher is known as primary data. This data was collected through consumer survey. This data was collected by a person through survey techniques. Survey research is the systematic gathering of data from the respondents through questionnaires. Some of the data was also collected by mearns of personal interview. The type of questions asked was: * Open-ended questions: these questions call for a response of more than a few words. In open-ended questions, the respondents are free to express their views in their own words. Multiple-choice questions: The questions for which we have a number of ch oices as aanswers are termed as multiple-choice questions. * Dichotomous questions: this is an extreme form of multiple-choice questions, which allows only two responses such a yes-no, agree-disagree, male-female etc. Tools used for data analysis * Ppercentage Analysis
Saturday, September 14, 2019
Inigo Jones and the Classical Language of Architecture
Inigo Jones and the Classical Language of Architecture Classical architecture elements can be traced from early Greek and Roman styles. Classici refer to the highest rank of Roman social structure. Classical norms are based on a formal hierarchal system of clarity, symmetry, deceptive simplicity, harmonious proportion and completeness. (Curl, 12) There is a difference seen between the inside and the outside of a building. Classical architecture develops every part individually as these parts become a larger whole. Orders, or columns, play an important role in the development of classical architecture.The parts of the order include a pedestal, but not always, a column and some type of horizontal element above the column. Within the structure of orders a composition pattern and proportional system develop. Although Greek and Italian architecture used the name Doric, Ionic and Corinthian orders there were distinct differences between the appearances of the columns. In classical architec ture a Doric order is slender, usually with a base and a smooth shaft. One can see an elegant molded base on Ionic orders. Ionic orders also have fluted shafts and some type of cornice ornamentation.The Corinthian order is the most elaborate and may have engaged columns that are partially attached to a wall. Many of the classical orders are straight lines meeting at right angles with an equal distance between orders creating a piece with equal parts. There is symmetry from left to right and right to left that is not seen when looking top to bottom and bottom to top. (Tzonis 9) Inigo Jones is regarded as the first significant English classical architect. Jones combined his personality and understanding of classical architecture in his designs.His admiration of Italian architects and architecture is evident as many of his designs look more like Italian villas than traditional English buildings. Jones pursued his building projects to further his own political and personal interests. (A nderson 41) One of Inigo Jones’ first projects was building a stable, brewhouse and doghouse for King James at his royal hunting site. The Queen’s House, Queen’s Chapel and the Banqueting House are some of Inigo Jones works that are still standing. Other Jones designs include Covent Garden and Wilton House.The Queen’s House, once named the House of Delight, was built in Greenwich. The house looks like two Italian palaces facing one another connected by a narrow passage lined with equally spaced orders on each side. The orders appear to be Doric because of the simple base and smooth shaft. The exterior sides of the building show the classical norm of being symmetrical left to right and right to left. Following classical lines there is no up and down symmetry having one arched window on the second story. The wall facing south also has a center second floor balcony with orders.Materials used on the outside vary from floor to floor. Brick and stone work were used for the first floor while the second story walls are plastered and limewashed. Inside the main halls are shaped like a cube with flat ceilings. Surrounding rooms are symmetrical with cornice work showing an Italian influence with very ornate chimney sculptures. Orazio Gentileschi’s canvases originally filled the ceilings of the house. The Duchess of Marlborough had them taken down and brought to Marlborough House. (Lees-Milne 70) The Banqueting House is regarded by many as Jones’ masterpiece.Jones was commissioned to re-build the structure after a fire destroyed the original building. Jones based his design on Venetian palaces so Banqueting House would stand apart. The outside gives the appearance of a multi-story building. Two cherubs support a large shield in the pediment which was intended to contain a coat of arms. (Anderson 157) Ionic and engaged Corinthian orders are used. The orders on the exterior side walls combine flat and rounded columns with a pair of coupled pilasters at the end of each facade. Exterior street facade show the classical element of symmetry matching left to right and right to left.One can view the differences from top to bottom and bottom to top. Lower window tops alternate rounded and pointed where upper windows are all flat topped. Each window and order section is a separate design but is also part of the complete building. The interior of the Banqueting House is not multi-storied but a single double cube room. The space has Ionic orders under and Corinthian orders over a cantilevered gallery. (Summerson 53) The flat ceiling is covered with Ruben panels. The Banqueting House is still in use today for concerts, government function and private parties.Inigo Jones was picked to design a new Chapel at St. James Palace. The Queen’s Chapel is a double cube hall with a coffered ceiling that has an adjoining Queen’s Closet. There is a triple window rising behind the altar. The center rounded window rises h igher than the two flanking windows and is topped with carved angels and falling garlands. The Queen’s Closet is a gallery separated from the chapel by Corinthian pilasters and festoons. The Closet chimney piece and over mantel portrays classical Italian interior decoration. Harris and Higgott 184) The front exterior of the building is done with Portland-stone masonry. Side to side symmetry is present but there are no orders in the design. Wilton House is another Inigo Jones design. The main front dimension ratio is almost identical to his design for the Prince’s Lodging but on a larger scale. Wilton’s south front has side to side symmetry. The grand portico is in keeping with the classical association of royalty. Ionic orders are in front of the portico’s central Serlian windows which are surrounded with carved figures. There are corner towers and balustrades.The main interior room is a double-cube. Very ornate moldings, carvings and ceilings are present . Wilton House is one case where symmetry is not followed. The fireplace is not central on the main wall but gives the illusion that symmetry is maintained. (Lees-Milne 102) There are matching king’s and queen’s apartments for royalty use. Wilton House seemed out of place surrounded by smaller houses. This building provided Jones a bridge between his smaller and grander royal works. (Worsley 82) The Covent Garden project by Inigo included a new church, houses and gates leading to the square.Simple and classical Tuscan design variations were used in the arcade surrounding the houses. The entrance to the square is a false doorway and the church is entered through an enclosed yard. Classical architecture was used to update homes. Jones’ drawings show the use of banded columns and smooth columns against a rusticated wall. (Anderson 206) Jones designed a Tuscan portico on the east end of St. Paul’s church comprised of two central columns flanked by piers attac hed to a sidewall with arched openings. The Tuscan order throughout Covent Garden brought bout simplicity for urban life. As an architect Inigo Jones gave England a classical, innovative style using his love of Italy and Italian design. His use of orders was based on the specific function of the building, the context in which it was to be built and his own interpretation. (Anderson 208) Jones wanted his identity as an architect to be defined by The Banqueting House and St. Paul’s Cathedral. (Anderson 25)Works Cited Anderson, Christy. Inigo Jones and the Classical Tradition. New York, Cambridge University Press, 2007. Curl, James. Classical Architecture. New York, Van Nostrand Reinhold,1992. Harris, John and Higgott, Gordon. Inigo Jones Complete Architectural Drawings. London, A. Zwemmer Ltd, 1989. Lees-Milne, James. The Age of Inigo Jones. London, B. T. Batsford Ltd. , 1953. Summerson, John. Inigo Jones. Middlesex, Penguin Books Ltd. , 1966. Tzonis, Alexander and Lefaivre, Li ane. Classical Architecture the Poetics of Order. Cambridge, MIT Press, 19986. Worsley, Giles. Inigo Jones and the European Classicist Tradtion. New Have, Yale University Press, 2007.
Friday, September 13, 2019
The Effect of Motivators on the Performance of Real Estate Agents Essay
The Effect of Motivators on the Performance of Real Estate Agents - Essay Example Given the above stated observations, one may surmise that real estate agencies in France have attractive profit-making potentials, insofar as they operate in a market which attracts both domestic and international buyers and investors. While that may be the case, the fact remains that the potential of any real estate agency can only be realised through the efforts of its sales force and its agents. As Davis (2002) explains, the performance of individual real estate agencies is inextricably dependant upon the characteristics, activities and qualities of its sales force with it, therefore, being incumbent upon real estate agency managers to deploy such motivation techniques and strategies as would incite performance (Davis, 2002). As may be deduced from the above, the dissertation proposes to undertake an analysis of the French real estate market and the performance of a select number of real estate agencies therein, with specific focus on the extent to which the deployment of motivation techniques may positively impact agency performance. The importance f the study derives from the fact that it will examine the efficacy of implementing motivation theory as a means of inciting higher sales figures and improving the performance of sales teams. ... Furthermore, while the study shall specifically focus on the mentioned in relation to the French real estate market, the theoretical models that shall be discussed and the recommendation that will be proposed, are applicable to the international real estate market and to those business firms whose performance is inextricably linked to the activities of its sales force. In other words, even though the study is of immediate importance to the French real estate agencies, its value extends beyond that to embrace real estate agency performance per se, irrespective of geographic location, and sales-based organisations and firms. Literature Review Numerous management researchers and scholars have emphasised the importance of motivation strategies as a tool for the maximisation of employee output and productivity (Igalens and Roussel, 1999; .Reinharth and Wahba, 1975; Kim, 1984). Few, if any, have disputed the fact that management's adoption of employee-targeted motivation strategies, especially as pertains to sales personnel, improves both individual employee output and overall firm performance but scholars, have, nevertheless, debated the most effective motivation strategies (Kallenberg, 2000; Wallace, 1995). Silvester et al. (2003) maintain that empirical evidence suggests that the adoption of any of the existent motivation theories and the integration of their incentive guidelines into an organisation's management paradigm positively contributes to organisational performance and maximises employee output. To fortify their argument, the researchers undertake a comparative study of the effect of the implementation of an array of motivation strategies and theories on employee output and performance, maintaining that the study
Thursday, September 12, 2019
Globalisation and Integration (clothes industry) essay Outline
Globalisation and Integration (clothes industry) essay - Outline Example disinterest, imbalance in the economic structure and downfall of local industries often remain unnoticed in the race of trendiness and fashion craze in the clothes industry (Graziani, 1998). Globalization and integration in the cloth industry has pushed back local manufacturers of textile products and has also augmented the trend of child labor in the development countries (Ramdass & Kruger, 2011). Tough, the evolution of technology and trade liberalism has benefited many companies, but there always remain a darker side of it which should be addressed to make it a truly beneficial industry for small enterprises and individuals too (Graziani, 1998). A common practice today in the cloth industries is the use of media for brand promotion. This is also the fruit of globalization and integration in businesses, which has shown enormous tools to reach the market first. This has increased customer awareness about all latest brands and design in the market and has given more flexibility in customer’s choice. Moreover, companies have been able to market internationally due to the technological enhancement which brings all the people at one common platform (Jan, 2009). The use of billboards’ advertisements and promotion through magazines, and social media gives more hype to the brand name and builds customer motivation. However, the matter of concern arises when the company charges extra to customers for covering their heavy expenditures of marketing and advertisements. Therefore, the same quality of product is then available at much higher prices than its actual cost (Jan, 2009). Taking parallel the rising competition in the market, companies cannot keep a big margin of profit in their textile products and thus chooses ways of child labor and minimal health precautions to reduce their overall expenditures. The term relocation has become very common in the cloth industrial, where a company takes services from developing and low economy countries for cheap labor
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